Održano je drugo izdanje IAB-ova webinara The Great Debate, a ove je godine fokus bio na temi retail media. Kroz niz uvodnih izlaganja i panel diskusija, stručnjaci iz tvrtki članica IAB-a Europe okupili su se kako bi podijelili svoja mišljenja i stručne uvide o stanju retail media u Europi te o brzom razvoju retail media mreža. Razgovori su se također dotaknuli ključnog rada potrebnog za standardizaciju mjerenja i metrike u retail medijima, a ove su poticajne rasprave postigle velik uspjeh.
Na programu su bila četiri panela koja su tematizirala najaktualnije novosti i izazove retail media krajolika:
- Taking the Leap to Retail Media 3.0: Innovation Drivers from Digital to In-Store – Andrew Lipsman (Independent Analyst & Consultant, Media, Ads + Commerce) i Daniel Knapp (Chief Economist, IAB Europe)
- Retail Media Networks (RMNs) – The Next Frontier – Maria Kristalinskaya (Head of Retail Media, Kleinanzeigen, Maurits Priem, VP Monetization, Europe and Indonesia, Ahold Delhaize), Mark James (Senior Director, EMEA, Flywheel) Gonzalo de la Mata (Global Commerce Lead, Zenith International) i Georgia Martin (Group Partnership Director, SMG)
- The Road to Retail Media Standardisation – How Far Have We Come? – Yara Daher (Retail Media Consultant, IAB Europe), Claude Spasevski (SVP, Retail Media and Data, Equativ) Yara El-Saadani (Commerce Strategy Director, GroupM EMEA), Tanguy Le Falher (Head of Retail Partnerships, Unlimitail & Chairman of Retail Media Commission, Alliance Digitale France) i Courtland Dearing (Team lead Retail Media Technology & Innovation, Douglas)
- How is Retail Media Performing – The Buy-Side View – Jason Wescott (Global Head of Commerce Solutions, GroupM & IAB Europe’s Retail Media Committee Chair), Michelle Urwin (EVP Marketing, Kenshoo Skai), Paul Dahill (MD of EMEA Sales, Koddi), Robert Jozić (MD Schwarz Media and SVP Media, Schwarz Group), Tom Ashby (Global Lead, Media Services, WFA) i Andreas Preuer (Senior Director, Business Development EMEA, Moloco).
Sve snimke i najvažnije zaključke ovih panela možete pronaći na poveznici.